That’s how you build your business! Having an email address that is specific to handling email replies is also recommended. Embracing the constraints of a single-column layout forces you to keep your message on point and succinct. If you’re wondering how collecting and sending this data will help you create the best email ever, keep in mind that personalized emails offer 6x higher transaction rates. Real-Life Examples of beautiful email designs and how you can "get the look" to inspire you and your email marketing campaigns. Give FreshMail a try and design beautiful emails with our responsive templates! Like the Collaborative Fund example, they also used clear, horizontal divides to separate each topic. So let’s work around it and get this beautiful email sent! Of course you do! Fifty percent of emails are opened on mobile and 70% of users read their emails on mobile. Geez ... isn't there any fun in email marketing anymore? After trying several, I settled for Canva Pro for all my graphic creation activities. Give it a try today! This email from GrubHub is a great example of product promotion ... because it doesn't sound or feel like product promotion at all. In other words, customers like knowing you care—so much so that they may even thank you with a purchase. To avoid this happening to you, let’s walk through a four-step mobile email design process so you get it right the first time. Keeping it simple helps you to cater to the tiny screens (and short attention spans) of your subscribers. While design and visuals are important, content that is properly created and formatted is just as critical to achieving ROI. Set your outer background to a neutral color from your palette to allow your content to remain the focus. Consumers get a lot of emails from ecommerce businesses, Click here to check out more email marketing examples, showcasing holiday gift ideas from their websites, using color schemes that go with the season, The Ultimate Guide to Email Design and 13 Best Practices, 10 Great Examples of Welcome Emails to Inspire Your Own Strategy, 16 Awesome Email Marketing Campaigns & How to Run Your Own. Related: What’s your brand personality? Your email provider provides the ability to both preview your campaign against common user configurations, and also send test campaigns to specified recipients. This is also a great way to make sure your images are understood by those with disabilities. Use color to draw readers toward your important links and CTAs. It’s a simple design choice to use your website’s background color as an email newsletter color, heading colors from your site as headings in your email newsletter, etc. Related: Best image sizes for email newsletters. Avoid long strings of text. Red is the most powerful color in the color spectrum, and it might even elicit a physical response. is often considered both bright and energizing. You want to send emails that get opened and read, right? Just as you want to start things off on the right foot with your greeting, you also want to part well. There are five basic elements of every great email design and we’ll cover each in detail: The first image your subscribers will see is your banner image. Show people why your product is the best and increase your sales. This holiday email from Apple balances white space with product displays to create a really interesting experience. The more you engage with your customers you will get a clear view of what is required and expected by them. External emails — the ones they send over to candidates. Premium plans, Connect your favorite apps to HubSpot. The email is centered entirely around showcasing the new product, but in this case, that's exactly what the folks who opted in to the "early access" list were looking for. This level of repetition is important to building your business’s visual recognition over time. Stick to one column to keep your message clear and keep you on message as you compose. Consumers get a lot of emails from ecommerce businesses showcasing holiday gift ideas from their websites, and this is an example of one of these emails done well. Serif fonts (those with lines at the ends of the letters) or sans-serif fonts can both work. What do you need to consider and what will work best? No coding or design skills needed. It’s a simple design choice to use your website’s background color as an email newsletter color, heading colors from your site as headings in your email newsletter, etc. You can also set up email automation, to send automatic responses to emails if you so desire. Beautiful emails, made easy Use drag & drop to create emails in minutes. As marketers, we know that charts and graphs can serve as an effective way to illustrate information. BEE is the best drag & drop editor for designing mobile responsive emails. Just in case your readers have images disabled, always be sure to include the ALT description. For your email banner, you can upload a photo of your storefront and customize that or choose from the available images and templates. HubSpot also recommends upgrading your email signature using our free Email Signature Generator. When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. figured out how to create emails that are pretty darn beautiful. Bring your ideas to life in minutes. Striking a balance between elegant design and conversion-driven copy is a beautiful thing when done right, yet so many email marketers get it wrong. The etiquette matters a lot here. With so many people on mobile devices, the digital design world is moving toward larger type. Check out compressor.io for these efforts. Different elements of your emails need different colors (CTA buttons for example) and different colors convey different feelings. The more you write, the better you are at creating messages that will resonate with your target audience. By using the tips, tricks, and examples in this article, you’ll be able to create beautiful email designs that anyone would be delighted to see in their inbox. We’ll share some examples below. Email is intimate, personal and can have powerful effects, but an email is only as good as the tools that created it. You will be able to use FreshMail for free up to 500 subscribers. Our email designer helps you write simple, beautiful emails The writing and editing experience of email marketing can be a sticky point for many creators. Open rates are down, but not disastrously so. Include relevant images throughout your email to keep readers interested. You should order it using our service! The general rule of thumb right now is 640 pixels wide (for desktop) that scales down to and 320 pixels on mobile. Luckily, Campaign Monitor and Really Good Emails have created a handy checklist to help. Editor’s note: GoDaddy Email Marketing’s HTML email creator ensures every email you send looks great no matter what device — laptop, tablet, smartphone — or email service they’re viewed on. ", the email tells a story with the help of a really cool piece of interactive content: an "Eat Map." Testing is necessary and should be ongoing. Can you see how you can use colors to your advantage? The innovative three-column layout you’ve gone for enables you to really highlight your many CTAs, and you’re confident this email design is going to hit it out of the park. Worse still, you’re getting frustrated emails from your list about “tiny text.” Not only have you failed to engage your audience, you’ve inadvertently antagonized them. Click here to check out more email marketing examples from our library.). Ruthlessly edit. (Want to learn how to create a GIF using Photoshop? I’ll reference this several times throughout this article. science of fonts (and how they make you feel, How to choose brand colors and use them on your website, How to create CTAs that drive the right moves, How to write an email that people will read. You can always scale down an image and crop to a smaller size and not lose quality. When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability. Unlike a website, there is so little real estate in an email that you will never be able to fit everything above the fold. So… we built a free Chrome extension to fix that. Hone your CTAs. New to GoDaddy? We love this simple welcome email from Handy. ). In addition, we really like how they incorporated the Pinterest logo and the Instagram logo alongside two of the calls-to-action. Picture this scene — it’s late in the afternoon, you’ve spent two hours polishing copy for your monthly newsletter blast, and a considerable amount of time making sure it looks spiffy on your shiny 27-inch display. Did you know that Windows, MacOS and Androids all have different font sets? Then the bad news trickles in. You want to have the ability for folks to email you if they want to. Check out this article that has some interesting information on the science of fonts (and how they make you feel). Take our quiz to find out! Judith is an established Business Coach and WordPress Consultant who has run. Create an account to get started today. That's what J.Crew did in this email, anyway. Related: How to choose brand colors and use them on your website. Let’s get one thing out of the way right up front: You have to put out mobile-optimized content when it comes to newsletters. It has a great drag and drop interface that makes building and customizing emails a breeze. Depending on how much content you have, use section headings and subheadings. All Rights Reserved. Use this link to set up your account. Each campaign should focus almost exclusively on your primary call-to-action that you want the reader to complete. Using graphic software, you can sample colors using the color picker tool. Free and premium plans, Content management system software. Below the fold is the content that users have to scroll to view. When your HTML webpage is ready, you can embed it into Outlook email by clicking New Email → Attach File: Then navigate to your HTML file, select the file (highlight it), and from the Insert drop-down box select Insert as Text: Voila! Here are the email design mistakes that I see on a regular basis. Why continue to get an email that is difficult to read or too busy? Create beautiful emails Use our drag and drop editor to easily create beautifully-designed emails. Refrain from over-hyping or using typical words you see in spam that lands in your inbox. If you’d like to create unique email templates, it’s a simple four-step process: Open a new Google Docs document. You want to cut your copy down to the bone and get straight down to business. Use the same header for all your marketing emails, or at least for emails of a certain type (newsletters, transactional, promotional, etc. 4. You can build campaigns, create drag and drop emails using pre-existing design elements, or browse their template gallery for some beautiful designs. That social engagement factor is a really cool touch that we're willing to bet increased engagement, while simultaneously informing folks about how to stay connected at the event. This article includes content originally published on the GoDaddy blog by the following authors: Dean Levitt, Emma Wilhelm, Kate Chittenden, Macdara Bracken and Tom Ewer. I hope the resulting email will satisfy most people. Choosing the best fonts for your email is an important step in your email marketing efforts. Check out Outlook’s other sending email options here. From your color palette, choose your secondary color to use for section titles and links. What about “below the fold” content? Your email design contributes to this effort. No signup required. Check out ecommerce , fashion , retention , or brands like Pinterest , Apple , Postmates , and Invision Sign up and smile With Raw HTML you will create beautiful and eye-catching emails in no-time. Here's a product promotion email Cuyana sent to people who signed up for a new product's "early access" list. Thanks to that darker blue background, both the call-to-action and the white box near the bottom of the email really command attention. You might expect a beautiful email from a company that's announcing an email design conference -- and Litmus doesn't disappoint. Mobile responsive emails. This infographic-style checklist contains actionable tips to get every part of an email just right. Create an email header. Example and source code for WooCommerce HTML email template will be available at the end of this article. Errors, test and then using them consistently is how to optimize images for the content that difficult... 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