The best part? return null; Product launch announcement templates. I’m so glad you signed up for the [lead magnet name]. This can help identify which is more popular, or just increase conversions by giving recipients a choice in which product to go with (rather than deciding the offer they got didn’t fit their needs). It’s called [add name + link], and I was wondering if you’d like to come on the air. Crafty copy that’ll help spark your creative genius. Check it out via @coschedule, Check out this creative email #marketing format from @webpagefx, color psychology in marketing (and snag a free HEX color chart) here. Even though you are sending the same email to a large list of contacts, you can still make each email different and personalize it to each contact using personalization custom fields. This is the piece your subject line should promote. It helps you [describe the problem and solution]. After you edit your article with Grammarly, you can edit it with Hemingway. If you have the time, I recommend that you write a new email from scratch. } [Link]To learn more about what it does, click here…[Link]. Subject Line: Help us to help serve you better. 3. Whether that’s light and fun, or authoritative and serious, make your emails sound like who you are. It should take you less than three minutes. Simply use a color that’s used in your logo or branding, and adjust the color of your link highlighting and buttons in your email service provider. People get a lot of email. When […], There are generally two ways people acquire leads these days: Investing money in advertisements to create awareness about a product/service. If you have something important to share, or something that’s a priority to drive traffic toward, send a simple email promoting nothing else but that one thing. Joanna tested the subject lines "startup Qs about landing pages + emails [Copyhackers]" and "open startup Qs about landing pages + emails". And if you’re searching for tools to help organize and execute better email marketing, get started with CoSchedule. Here’s a recent case study [link case study] of how we helped one of our clients [write about the result]. Technical concepts that make you wonder, “. Here’s an example of Ahrefs’ newsletter email: You should send this email to your list after you publish a blog post. This video from Pixel Ink does a great job explaining how to understand brand tone and voice: And this video guide from Copyhackers explains how to edit email for tone and voice well. Also, make sure it is written by the person you are emailing or at least by someone on their team. You can cram a lot of content into an email newsletter without it feeling like too much, as long as the visual layout is broken up to be easily skimmable. I especially like your post [add post title]. Nobody wants to feel like they’re the only one. You should be able to churn out one in an hour or two. They want to read your email quickly and move on. [Link]I still want emails from you ⇒[Link]. Personalization of the email subject line can increase open rates by 50%. Check out this example from Bonjoro (and get tips from 20 other brands): How can email marketing make ordinary product categories more interesting? By clicking Sign Up, you agree to our Terms of Service. That is to get a maximum number of people to open it. You will also notice I didn’t include a request for a share or backlink. I’m a big fan of your website. } It doesn’t waste time providing the CTA button to check them out, either. But I noticed one problem [write about the problem]. 1. Let’s start by covering how content marketing strategies are different for big and small companies. Have you seen these 15 interesting email #marketing stats? Note the block for sponsored content here, too: This is as simple as creating a newsletter design that uses content blocks of differing sizes. Write headlines that drive traffic, shares, and search results. This should generate a lot of curiosity. It also has a confidentiality statement at the end advising that if you aren’t the intended recipient, you are not allowed to copy or distribute the content, among other things. Email Marketing Strategy Sample You might have an awesome offer that your audience wants to act on, but just not right now. Make it fun and interactive. For example, if you were writing a button to drive email signups, instead of “Signup Here,” you could try something like “Be Smarter” or “Learn Our Secrets.” Something that implies a benefit for the recipient. MailChimp's findings below illustrate some of the performance changes their customers had after implementing segmented lists.[*]. To thank you, we have created a discount coupon especially for you. I am looking forward to speaking with you. Check out this #email newsletter example from Lifehacker (and 20 other brands), How can you make email copy more conversational? Could you please let me know which one you prefer? Example #21: Kayla Itsines. By using a stylish yet understated header, an interesting font that fits their tech-centric aesthetic, and a little bit of color (borrowing the pink shade from their visual identity system), the Verge makes their daily email update look awesome. You don’t want your recipients to feel the same way. It is different from the above template, as it is directed to a list of subscribers. Unless you’re getting dressed for a summer day, most of us don’t care that much about shorts. Email newsletters often link out to multiple articles in a straight line. As mentioned, there are 16 templates here — we've organized them by specific use case so you can browse them easily. As people are more likely to open emails from friends. You can go even lower if possible. When he's not hard at work helping people do better marketing, he can be found cross-country skiing with his wife and their dog. This seasonal email from Nike is just in time for summer. How can you make long email newsletters easily skimmable? Send this email to your list when you have a discount. You can see an example of this level of segmentation in this email from Jenn Scalia. How can you infuse personality into your email newsletter copy? We can also help you create the content, and we’ll pay you for your time. Milestone Emails And I usually assume they are trying to sell me something and I lose attention. The best email marketing often feels like a conversation. You can do this by checking out their blog, their LinkedIn profile, their tweets, etc. Please let me know if you have any questions or would like a demo. Organize content into groups and give each section its own formatting style. The same does apply to your email content. Now, they understand that when people settle bills or receive payments, the underlying motivation or mindset is more important than the “money” itself. Next, they open with a personalized "Hi" that includes my name, followed by an intro where they talk about the problem to get me more interested. Now she can send them more relevant content. If you have something specific to share, sometimes focusing on that one thing is the way to go, rather than weighing down your email with extraneous content. Lifehacker breaks theirs up using content blocks of various sizes to make it more visually interesting. We can set up a quick call to discuss more details. Here’s an example of Dean reaching out to share about a new blog post in less than 50 words. But make sure you modify it after reading the guidelines provided by the blog, as some will want you to submit a draft, while others will want you to pitch topics. It’s called [add name + link to product]. Make sure you pay close attention to your text so it reads at a grade 4-6 level. In this case, the "Copyhackers" branding helped. Subject Line: New [Lead magnet type]) [Lead magnet name]. I also noticed that you share a lot of useful products. It is that time of the year again when we have our [name of the event]. His specialties include content strategy, SEO, copywriting, and more. The sender also included details about the number of users they have and their rating on Capterra, helping make the product look more credible. But if you are in a hurry, you can use the templates for now and create your own templates later. This email from Nintendo makes creative use of an embedded GIF. Make sure you’re asking people to do something relevant to the task at hand. To see what I mean, check out these 13 great email examples that cleverly use personalization. Your download should start shortly. Jenn’s a business coach who helps entrepreneurs earn more. If you wonder how outstanding e-commerce brands are achieving email marketing success day after day, then keep reading.. From world-class copywriting to eye-catching design, I’ve gathered the nine best email marketing examples I’ve seen to inspire your future email campaigns. } Hope you’ve been enjoying our services so far. I will sort it out for you ASAP. Subject Line: Could you please do us a small favor? Example #19: Levis Howes; Example #20: Billy Gene; Cross Promotion Emails. Show Why You Should Get an Interview: Take the time to show the hiring manager how and why you're a well-qualified candidate for the job. Webinar Emails. Now that we've reviewed some examples of subject lines you can use for your follow up emails, let's dive into the templates that will help you improve your conversions. Here’s an example of a lead magnet follow-up email I got from Frank Kern. ], [Add links to published posts in the same field], If you're interested, I would love to work with you on the topics and formats that best meet your needs for the blog. Here’s another example of an awesome plain text email. }, function readCookie(name) { If you don’t find a topic you prefer, just reply to this email and let me know what topics you would like to read more content on. I have been following you on [social network name] for a long while now. If you’re struggling to break the grasp of corporate-speak from your copy, start with this great guide from Copyblogger. You don’t want to compliment them for a guest post. I’m a big fan of your company. However writing clearly and professionally is actually a skill. It was really nice to learn about you and your business. You are more than welcome to share your creation in the Comment’s section below, or simply add more brilliant email marketing campaign examples to inspire other people. You can use it to [describe the uses]. Effectively, instead of using email to get blog traffic, you’re creating the same content and cutting out a step between the reader getting to your site and actually converting. Below, they tempt listeners to click with a free t-shirt offer (and use some simple visual styling to make things look a little more interesting): David’s mugshot even uses a color filter effect to make it stand out. The sender addresses me by my name and writes a bit about some articles that she read on my blog. Please be honest with your responses. var expires = "; expires=" + date.toGMTString(); Email marketing is different than social media. Check out this simple yet effective #email #marketing example from Starbucks (plus 20 other brands). Make sure you buy it before [mention either a time frame or number of sales]. It helps [describe the product]. var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); Men’s shorts company Bird Dogs aren’t afraid of getting NSFW. Please share it with your followers if you feel they will find it useful. CTA button copy like “Read More” and “Click Here” are common and, well, boring. Did you notice they placed "New Ebook" in brackets to gather extra attention? WiseStamp makes it easy to add in a photo, a live RSS feed that pulls your latest blog or social content, and more to your signature. If our services interest you, could you please respond to this email and let us know? As America’s Test Kitchen reviews cooking equipment and shares recipes. It is strictly forbidden to share any part of this message with any third party, without a written consent of the sender. } I’ve attached my custom plan for your business to this email [attach it to the email]. Instead, you want the subject line to feel informal. We like to use Trello and/or Asana [change to whichever tool you use] to manage our projects. Here’s a good example of a subject line from America’s Test Kitchen. Everything you need to know to go agile, right now. Example #12: Neil Patel; Example #13: Canva; Example #14: BuzzSumo; Example #15: Nutrition Secrets; Round-Up Emails. Not an approach that works for everyone, but works extremely well for reaching their audience.