Type *|FNAME|* in the field and Mailchimp will automatically include the recipient’s first name in the ‘To’ field. The other kind of segment is static, meaning that once you’ve chosen the person to be included in this segment, they will stay there unless otherwise chosen by you. That’s covered in my Chimp Essentials course. Even if you want to move away from Mailchimp (gasp! Automation. Click View Setup Instructions, and you’ll see two DNS changes you’ve got to make to your domain via your domain registrar (the place you registered your domain). We’ll start with the CNAME, so we’ll change the Type from A to CNAME. And all you're going to do is you're going to log in and it will have you select the contacts from the list you offer MailChimp. Aside from that, you can easily post a link to your Mailchimp landing page anytime you feel like it. If you run a WordPress site and are looking to increase your subscriber list, then integrating it with Mailchimp should be a great way to do some serious list building. Click the link Get your API key here, and you’ll be taken back into your Mailchimp account. The first thing you’ll do is go to Mailchimp.com and click on “Sign up for free”. To create one, go to Campaigns, then Create a campaign, then Create a landing page. As you can see, there is plenty of data to analyze here. Once you upgrade, you only pay for the subscribers you’ve got, so it starts at $10/month. But don’t do this yet. You could also view the email within email clients, or open the email up from your phone or tablet to see how it looks. The Campaign Name would have been brought forward from when you first created the campaign, so now all you really need to think about is Email Subject. After all, you’ve gone through the trouble to set up your lists, send your emails and even fine tune it to send to only certain segments within the list, wouldn’t it be nice to see if your campaign is actually successful? To set up a template, go back to the main dashboard, and click on the ‘Templates’ tab. Click the Website icon. This is a percentage of emails from your campaign that was registered as ‘open’ by Mailchimp. Give the name something they’ll recognize, for example, if they signed up on the Extremely Crappy Website, I’d put “Extremely Crappy Website” as the From name. You can create a signup form and connect it to a MailChimp list to gather contacts and segment them for your email marketing campaigns in 2 steps: Grab the action URL from MailChimp; Configure your form to send the emails to your MailChimp list; Before you get started with this tutorial Learn how we deliver email and how you can ensure contacts get your campaigns. you or your business). When you receive the activation email, click the link to activate your account. You can also manage your Signup forms by clicking on the tab, and I’m going to go into this at the next step of this ultimate guide. Notice that on this dashboard, you have 5 tabs — Stats, Manage Subscribers, Add Subscribers, Signup forms, and Settings. Within your lists tab, click on the list, and then click on the button that says ‘create a segment’. Starting off with the dashboard, I’ll talk you through all the steps from creating your first email list, to setting up a sign-up form, and then creating your first email template. To use the MailChimp plugin in WordPress, you need to: Except right now it’s ugly and grey. MailChimp offers simple tools that make it easy to create professional looking email campaigns. Easily create, customize, and promote a stunning website all on your own with the power of Mailchimp… You can try sending it to different email servers — Gmail, Yahoo, Hotmail. the links that were clicked the most. Out of those few people, even less will buy something from you. Audience tags are collected in the signup form that you’re using, which is then transferred to your lists. Go you! Thankfully, you can preview your campaign and view it as your contacts would see it, before you actually send it to them. In the case of this tutorial, I enter k1._domainkey and dkim.mcsv.net. Reporting the progress of your campaign (including A/B testing), 10. As you will see in this Mailchimp tutorial, getting started with Mailchimp is easy. Opposite to the ‘Bounced’ metric, this shows you the number of recipients that didn’t hard or soft bounce on the campaign. If you click Preview, you’ll see what the form looks like in your WordPress theme (hint: the PRO version lets you style the form without any programming). There are many additional plugins which work hand in hand with MailChimp to get people to join your email list. Open up the email once it’s been sent, and either click the button that says ‘verify email address’, or copy the verification code at the bottom. However, my advice is to keep the initial signup form as basic as possible. Once you’ve logged into your account, you’re taken to the dashboard screen by default: Take a good look around, and familiarize yourself with what’s on display. Once you’re happy with the settings, click Generate Code and copy it, and click Publish. If you selected a certain time and date, then this should match that. Now, if you simply drag the Mailchimp Sign-Up Form widget to the widget area you want to use it on, you’ll be good to go. Your Mailchimp account should now be linked to your WordPress site. Their API provides you with a platform to send emails to the audience who subscribes to your website. Many of us have heard of the power of Mailchimp, but are you really aware of all the features you can unlock to really make it work for you and your business? Starting off with the dashboard, I’ll talk you through all the steps from creating your first email list, to setting up a sign-up form, and then creating your first email template. For better experience of using the site, 33. let’s sign up for an account. With this 10-step user guide, it should be enough to get you started on Mailchimp. Mailchimp is fun: email marketing can be stressful, so their system does a great job of holding your hand when you need it and more importantly, making you laugh when you need it too. Check for formatting and design, to get a general feel for how the email looks and how it will appear to your audience, right from checking to see the Subject Line, to clicking through and drilling into the email. From here, just copy the URL you’re given anywhere you want to share your list: In the future, if you need to update the text, the design or anything else, just un-publish it, make your changes, and publish it again. In address bar, type: www. Preview text is the little bit of text that appears under or beside the subject line in most email clients. Mailchimp has changed a lot over the months. The PRO version is only $59/year and offers the ability to create multiple forms, has reporting features and even integrates with some ecommerce stores—it’s what I use on every single website I’ve got. I’ll discuss reporting in more detail in Step 8. Important Tutorial: How to Create and Embed an Opt-In Form with Mailchimp Plugin in Asia. This is handy for both the. How to connect your Mailchimp list to your WordPress website. However, you don’t need to use any of these templates unless you want to. One thing to note is that you may way to use On exit for the Display setting, as Google can punish websites that show popups immediately. You’ll be given plenty of metrics here for you to review and analyze. Heck, I’ve made over $1m from my Mailchimp account and still don’t use or have their PRO account. Once you are satisfied with all your previews, it’s time to take the next step and actually send out the email. Since the default is incredibly boring, we should customize it, just like we customized our signup process and the landing page. Edit and Design Perhaps if you’ve never used Mailchimp before, it can seem a little daunting to know where to start. This is a rather nice tool to provide a view of how well your campaign is being received via different social media platforms. How to style the first things new subscribers see in Mailchimp. Authentication is a step most people skip, but you shouldn’t. This name is for your internal purposes only, but for ease and speed, you can just name it what the subject line will be. This is a tried and tested method that goes a long way to help you out by comparing an email side by side with another that has some different variables. But there’s more. Naturally, if your campaign isn’t as successful as you’d hoped, then you’d be looking to tweak the email in some certain way to make it more appealing, receive better open and click-through rates, and so on. The best thing to do at this stage is to send yourself a test email to see how it appears to the end user. The next tab is the templates tab, where you can design all the emails or other content for your marketing campaigns. That way, after a while, you don’t have to go out and find potential customers at all, because you have a way of talking to them directly… instantly. This should bring up a message that says ‘Domain successfully verified’. If everything was done correctly, it’ll show you a checkmark beside Authentication under your domain name. This displays the number of recipients that opened the email on this campaign, any number of times. Now that you’ve linked both accounts, it should be straightforward to insert Mailchimp’s Embedded Form or insert its Subscriber Popup Form onto your WordPress site. There will be no going back from this, so make sure you’re prepared. Press Enter 31. WordPress Plugin: I could talk about how there are literally 1,000s of plugins to connect Mailchimp to your WordPress site and discuss the pros and cons of each, but really, mc4wp is the best plugin because it works well and offers great support (they even support the free version of their plugin). Click 38. There are no roads leading to your store, so every single day you drive for hours to a populated part of the closest town and try to convince people, one at a time, to come check your store out. Once you have gone through all three tabs and you’ve accomplished setting up your first signup form, you can view and copy the Signup Form URL. In your Mailchimp account, if you click Campaigns, then Create a Campaign, you’ll see several options: Create an Email, Create an Ad, and Create a Landing Page. Mailchimp for WP will show up in your sidebar now, so click it. You can also use the Preview feature right within Mailchimp. From there you can let Mailchimp know if you sell anything online (don’t worry you can change your mind about that later) and connect your Twitter and Facebook profiles (not required or necessary, but useful if you want to share emails to your list on your social media accounts as well). You first need to connect Mailchimp to WooCommerce before you can add a signup or opt-in form to your online store. So come on, let’s get going and start building your lists today! always think about what’s in it for another person to join, instead of just “Signup for my list!”). This is your moment of glory! What Is Mailchimp Website Builder? #2 Mailchimp Website Builder Tutorial Video. By doing this you ensure your emails are more likely to be read all the way through and then more likely to be clicked on. Phew, with that popup disclaimer out of the way, if you want to use them, here’s the easiest way to use a popup on Mailchimp, since they offer you the ability to create them directly inside your Mailchimp account. Email or newsletter subscription is one of the best ways to build your website’s traffic. You can level up by linking it to third-party applications, including integrations with the mighty WordPress. Remember that a list is really just a place Mailchimp organizes all your subscribers. Mailchimp is totally free for up to 2,000 subscribers – including automation, A/B testing, landing pages, and custom templates. mailchimp.com 30. Use Mailchimp to build and send emails for your contacts. The first thing we need to do is make our account more secure, so click on Settings, then Security. See the down arrow beside Stats, in the right-hand column of the list? If you want to create more lists, click Create List, but for this tutorial, let’s just setup the list you’ve got. If you do this, know that it technically breaks CAN-SPAM laws and can ruin your email addresses reputation because people generally mark those as spam, teaching everyone that your email should go to spam (which it shouldn’t, right?). You’ll see how the second feature feeds into the first. No need to worry, though, as I’ve put together this accessible guide on how to use Mailchimp to help get you off the ground and running. Some of the themes are suited to E-commerce, others for bloggers, so take a look at the different styles and designs to see if they’re going to be suitable for you. A good thing about Mailchimp is that there are so many ways to put a signup form onto your website. Website Builder Launch your website for free . One of the most powerful features of Mailchimp is being able to monitor and analyze the progress of your campaigns. Don’t worry, let me show you the right way to do it. On the wide spectrum of website building solutions, Mailchimp’s website builder lives on the end that is all-inclusive and provides everything you need to get started and grow your website. why they might want to join your list), and you can also add an image, such as a banner. Now let’s get right into the Mailchimp basics tutorial, since you’ve got a business to run (using what you learn below). You can find your API key by clicking on the option directly below the box that asks you to enter the key. ‘Design it’ allows you to change the background and text colors, fonts and a few other aspects that help you fine tune the look for the form. This figure combines the percentage of opens or clicks on previous emails sent to this same list. But before you do that, you’ll want to preview your campaign. Since I use Hover (others use GoDaddy, NameCheap, Gandi, etc. Watch the video above to learn how to build your Website using the Mailchimp Website Builder Platform. You will be directed to a signup form that asks for your email, username, and password. This URL will direct users to your Mailchimp Signup Form, and new contacts will automatically be added to your list. We’ll then enter @ as the Hostname and v=spf1 include:servers.mcsv.net ?all for the Content. For long-term users of WordPress, many have known the potential of combining it with the Mailchimp experience. Setting up a list is one of the first things you’ll want to do, and I’ll explain how you can do it in the next step of this guide. How Mailchimp Uses Cookies. Let’s look the best ways to get people to signup for your list: Landing pages: this new Mailchimp feature makes it easy to create a stunning page that you can link to from your social profiles, guest posts or even from your website. Note, I teach you the best way to use only one list per account, so you never pay for duplicates, in the Chimp Essentials course. Similar to how you may have done with your signup form, you may want the design to adhere to your corporate or personal brand. Mailchimp is amazing because it lets you customize your signup process to match the style of your business, so logo, colours and fonts, all without touching any code. I’m sure you’ll benefit from Mailchimp as you start to build your subscriber lists and begin to launch your campaigns. If you’d like to watch a video of this step on its own, be sure to visit my authentication tutorial. It asks you to enter your ‘default from email address’ and ‘default from name’. Lucky for us! After you’ve confirmed you’re not a robot (I hope you’re not a robot! For this feature, you need to go back to the main dashboard and click on the ‘Reports’ tab. This could prove to be a crucial part of your overall marketing campaign — so think carefully about who needs to be included in your various lists. That’s why most Mailchimp tutorials discuss it only in a small manner. It’s called A/B testing; or otherwise known as split testing. Before we get started, give it a name. Legally, you’ve got to be honest and not mislead with a subject line, but you’ve also got to think about what’s in it for the subscriber? I’ve run my own business for almost 20 years, and I don’t mean to brag, but you’d be hard-pressed to find someone who gets the ins and outs of Mailchimp more than I do. For this tutorial, I’m using a form that asks for email and first name to embed Mailchimp in WordPress. 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